NEWS

[Shanghai] In 2025, while many industries are struggling with declining exports due to the prolonged global economic slowdown, Shanghai Hensin Industrial Co., Ltd. has delivered an impressive performance. Its flagship product — hydrolyzed chicken powder — has seen significant export growth, particularly driven by surging demand in the pet food sector, making it a focal point of industry attention.

Hydrolyzed chicken powder is produced from premium chicken meat through enzymatic hydrolysis, resulting in small-molecule protein powder that is high in protein, easily digestible, and low in allergens. With these attributes aligning with the global pet food trend toward healthier and more functional products, the ingredient has gained strong traction in markets across Europe, Southeast Asia, and the Middle East.

Industry experts note that, despite the challenging macroeconomic environment, the pet food sector has displayed a unique “counter-cyclical” characteristic. While many households are cutting back on other expenses, spending on pet food has remained stable — and in many cases even increased — fueling demand for premium pet food and functional ingredients.

A representative from Shanghai Hensin explained that the company has consistently increased its R\&D investment in recent years, refining the hydrolysis process to enhance protein content, solubility, and palatability. These improvements have won wide recognition from international clients. Currently, the company has established long-term partnerships with multiple overseas pet food manufacturers, with export volume in the first half of 2025 rising by more than 50% year-on-year.

“Although the economic environment is difficult, the rigid demand of the pet food market brings us valuable opportunities. We will continue to expand production capacity and develop more functional ingredients tailored to international market needs,” the representative stated.

According to forecasts by the International Pet Food Association, the global pet food market will continue to grow over the next five years, with clear trends toward premiumization and functionalization. Analysts believe that hydrolyzed protein ingredients are likely to find broader applications in categories such as pet food staples, nutritional pastes, and functional treats.

Industry observers widely agree that Shanghai Hensin’s growth against the trend not only reflects the company’s forward-looking strategy but also underscores China’s competitive edge in the pet food ingredient sector. As the global pet economy continues to expand, Chinese enterprises are expected to play an increasingly important role on the international stage.