NEWS

The news that Hensin’s 2025 new product, Hydrolyzed Duck Meat Powder, has been completely sold out spread through the pet food industry like a warm gust from deep within the supply chain — drawing the attention of formulators, purchasing managers, and brand owners alike.

This is not a hyped-up “viral” product. It’s an ingredient that has captured market attention through sheer strength and substance. To understand this surge of demand, we must start with what makes it truly special.

Hydrolyzed Duck Meat Powder is made from premium duck meat and produced using enzymatic hydrolysis, a process that breaks down large protein molecules into smaller, more digestible peptides with smoother flavor profiles. The resulting liquid is then spray-dried into a stable, fine powder.

The hydrolysis process is like a precise “molecular sculpture,” shaping coarse protein chains into functional fragments; while spray drying acts like a gentle drizzle, turning liquid nutrition into light, stable granules.

The final result is not just another meat powder — but a high-functionality protein ingredient with exceptional palatability, digestibility, clean aroma, and consistency.

This Year’s Highlight: Strength in Substance, Not Hype

Cleaner, More Natural Flavor

The duck meat aroma has been refined through enzymatic technology, resulting in a delicate and authentic meaty note — free from fishiness or burnt undertones.

Its scent feels warm and genuine, perfectly suited as both the core flavor for dry food and the base aroma for palatant layers.

To the highly scent-sensitive noses of cats and dogs, it delivers a “gentle yet irresistible” attraction.

Higher Digestibility and Absorption

Hydrolysis produces smaller peptides that enter metabolic pathways faster.

For sensitive-stomach, senior, or nutritionally demanding pets, the benefits are especially apparent.

As pet nutrition trends move toward targeted functionality, hydrolyzed duck meat powder fits perfectly on that rising demand curve.

Excellent Stability and Consistency

Strict enzymatic control and standardized drying ensure uniformity in color, aroma, and protein structure across all batches.

For manufacturers, that means easier formulation control; for brands, consistent consumer experience; and for supply chains, scalable reproducibility.

Wide Applicability Across Product Types

Whether it’s extruded kibble, baked treats, wet food, freeze-dried meals, or functional snacks, this ingredient blends in seamlessly.

It doesn’t overpower or distort other flavors, yet elevates the overall taste and aroma layers — a versatile “nutritional core” that can serve as either a lead flavor or a subtle enhancer.

From Lab to Market: Why Everyone Wants It

These qualities have made it a favorite among R&D teams everywhere.

After pre-orders opened in early 2025, multiple pet food brands, palatant producers, and functional snack manufacturers placed orders immediately.

Even before full-scale production ramped up, the first batch was already fully reserved.

“Sold out” isn’t marketing drama — it’s simply the result of genuine demand outpacing supply.

The Ingredient Becomes the Star

In today’s pet food market, ingredients are no longer backstage players — they’ve become strategic assets that define brand competitiveness.

Consumers are moving beyond “high meat content” claims and now pay attention to meat source, protein quality, digestibility, palatability stability, and hypoallergenic properties.

On every one of these fronts, Hydrolyzed Duck Meat Powder stands out.

Duck meat naturally carries lower allergenicity than chicken or beef, giving formulators more room for differentiation.

After hydrolysis, the smaller peptides further reduce allergen risks.

Its signature duck fat aroma is smoother and more layered than chicken’s, making it ideal for premium, selective, or specialized formulas.

For brands aiming to build distinctive and high-performing formulations, it’s like finding the perfect missing puzzle piece.

A Game-Changer for Palatant Development

In the palatant industry, the sensory qualities of hydrolyzed duck meat powder have opened new creative possibilities.

It can blend naturally with fish, chicken, and beef flavors, creating multi-dimensional meaty profiles — or stand alone as a single-source aroma with a clean, light scent.

It doesn’t overpower main ingredients, nor does it create artificial layering.

Across tests, manufacturers have described it consistently with three words: “gentle, clean, stable.”

It has quickly become a staple material on R&D benches.

Equally Strong in Wet and Freeze-Dried Foods

In wet food, it enhances meaty broth richness.

In freeze-dried applications, it sharpens the first flavor burst when pets bite in.

In baked treats, it helps preserve aroma through high-heat processes.

Across the board, hydrolyzed duck meat powder acts as a “flavor organizer”, naturally connecting different meat notes into a cohesive, balanced experience.

More Than a Product Launch — A Signal of Change

As the 2025 pet food industry continues to evolve rapidly, this ingredient has already claimed its place.

It doesn’t shout with slogans; it proves its value through performance and versatility.

What’s driving the sell-out isn’t marketing hype — it’s technical validation from real R&D results.

This year, Hensin’s Hydrolyzed Duck Meat Powder emerges as a compact, clean, and reliable new star ingredient — one that brightens the path for future pet nutrition innovation.

For brands planning new launches, reformulations, or entry into high-potential niches, it could well become the cornerstone of their next great product.

And as for being “sold out”?

That’s just the beginning of its story.

How production expands, how it’s adopted across categories, and how it inspires new flavor possibilities — all this will form an exciting new chapter in the 2025 map of pet nutrition technology.