NEWS

In the global pet nutrition market, chicken meat powder is one of the core animal protein ingredients. It not only affects the nutritional density of pet food but also determines its palatability and digestibility. However, chicken meat powder from different origins and processes can vary dramatically in quality and nutritional performance.

China’s high-quality 65% protein dried chicken meat powder, produced from pure raw materials with advanced technology and strict quality control, is becoming a preferred choice among international pet food manufacturers. In contrast, the more common Australian whole-chicken-type powder, though cheaper, often falls short in nutritional purity, flavor, and digestibility.

1. Raw Materials Determine Quality — Selected Chicken Meat vs. Mixed Whole Chicken

China-produced chicken meat powder:

Uses carefully selected chicken meat and deboned tissue sourced after slaughter. All raw materials undergo precise trimming to remove feathers, fat, and non-muscle tissues, retaining only high-protein, high-nutrition parts. The entire process is carried out at low temperatures to prevent protein oxidation and denaturation.

✅ Result: High raw material purity, no feather contamination, and truly digestible protein.

Australian chicken meat powder:

Often made from “whole chicken” materials — including meat, bones, and even feathers. These sources contain high amounts of keratin and minerals (from feathers and bones), which inflate the crude protein reading but drastically reduce nutritional bioavailability.

⚠️ Result: High proportion of non-true protein, poor digestibility, and low amino acid utilization.

The difference in raw materials defines the market positioning:

Chinese chicken meat powder targets premium pet food and nutrition brands.

Australian chicken meat powder is more suited to low-end feed formulations or filler-type products.

2. Protein Quality & Digestibility — The Difference Between True and “Fake” Protein

Although both products are labeled “≥65% crude protein”, their actual nutritional value differs greatly:

China-produced chicken meat powder:

Derived from muscle protein and digestible connective tissue, with over 90% bioavailability. It offers a complete amino acid profile rich in lysine, methionine, and leucine—nutrients pets can directly convert into muscle and energy.

Australian chicken meat powder:

Contains large amounts of keratin from feathers and gelatin from bones. Its digestibility rarely exceeds 60%. While these proteins register as “high nitrogen,” they are non-nutritive nitrogen—meaning pets cannot actually absorb or utilize them.

✅ Thus, while both show “65% protein” on paper, China’s represents true nutrition, whereas Australia’s is largely inflated numbers.

3. Processing Technology — Low-Temperature Drying vs. High-Temperature Rendering

China-produced chicken meat powder uses low-temperature drying or vacuum spray-drying to remove moisture while preserving amino acid structure and natural aroma. The process complies with GB/T 13091 and ISO22000 feed safety standards, combined with advanced oxidation control.

🔹 Results:

Naturally golden color

Pure aroma, no off-odor

High solubility and strong palatability

Long-term stability and freshness retention

Australian chicken meat powder mostly relies on traditional rendering, involving high-temperature cooking, pressing, and drying. The intense heat causes fat oxidation and protein denaturation, leading to:

⚠️ Dark brown color, pungent odor, bitter or rancid taste, and poor palatability — limiting its usage rate in formulations.

4. Application Difference — The Ingredient That Defines Product Tier

China’s 65% Protein Chicken Meat Powder:

Used in premium pet kibbles, functional treats, nutritional pastes, and canned pet foods.

Serves as a primary protein source, enhancing aroma, palatability, and muscle absorption.

Pairs well with fish meal or chicken liver powder to balance the amino acid profile.

Designated as a key ingredient by many international and domestic brands.

Australian chicken meat powder:

Commonly used in economy pet foods or farm animal feeds.

Mainly serves as bulk filler and basic protein supplement.

Due to poor palatability, additional flavor enhancers or fats must be added to mask unpleasant odors.

In today’s segmented pet nutrition market, China’s chicken meat powder has become the preferred protein source for high-end and professional pet food brands.

5. Economic & Nutritional Value — High Quality Means High Efficiency

While China’s premium chicken meat powder may cost slightly more per kilogram, its high digestibility and low nutrient loss enable feed formulators to use less while achieving the same or better nutritional outcomes. For pet food manufacturers prioritizing stable quality and brand reputation, this results in:

✅ Better palatability

✅ Lower cost per nutrient unit

✅ Higher product stability and competitiveness

Conversely, the cheaper Australian powder’s low digestibility and poor flavor often require larger inclusion rates and extra additives—leading to higher overall formulation costs.

6. Conclusion — True Nutrition Comes from Real Chicken

The essence of pet food lies not just in filling the stomach, but in delivering true nutrition and health.

China’s 65% Protein Dried Chicken Meat Powder, made from pure chicken meat, scientific low-temperature drying, and high bioavailability, provides pets with genuinely absorbable animal protein that supports muscle growth, coat health, and energy balance.

In contrast, Australia’s whole-chicken-type powder—with its feathers and bone residues—can no longer meet the demands of modern pet nutrition.

Choosing high-quality chicken meat powder isn’t just selecting an ingredient — it’s a commitment to pet health and brand credibility.

High purity. High absorption. High palatability.

China’s 65% Protein Dried Chicken Meat Powder sets a new standard in pet nutrition.